Thursday, May 27, 2010

Coffee :: Filter

Being a bit of a self-proclaimed coffee aficionado, I'm always excited to find a new, neighborhood-oriented alternative to that chain with the mermaid-laden cups. One such great, urbancentric coffeehouse, Filter, just opened in DC's Dupont Circle neighborhood.

Before even stepping foot in the shop, designed by Heiserman Group, you will encounter one of the first eye-catching elements: The logo, which, with it's clever use of a coffee pot silhouette, is one of the better logo designs we've seen in some time. This logo appears again on the beautiful orange La Marzocco espresso machine, stamped on the cardboard cup sleeves, and on the brown ceramic mugs -- Yep, unlike other places, not all the coffee is automatically relegated to paper cups, meaning you have no excuse not to be kind to yourself and the environment by taking a moment to stop and smell the coffee beans and enjoy your java in the shop! While doing so you'll undoubtedly take note of the attractive combination of rough, aged surfaces, such as the exposed brick, concrete floors, and reclaimed wood wall panels, shelving, and banquette (recycled from old barn doors) and polished, modern accents, such as the lighting fixtures and simple furnishings.
All in all Filter's pleasing palette and relaxed atmosphere brilliantly complement owner Rasheed Jabr's philosophy of "bringing the attention back to the main ingredient... Coffee".

Filter features coffee roasted by Annapolis, MD's Caffe Pronto, baked goods from DC based Pollystyle, and Silver Tips teas out of Tarrytown, New York.
|Location and Hours|

1 comment:

  1. Who is the shimmering lady in the background?!